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A Healthcare Guide To Paid Search

  • Fathom, Wednesday, March 25, 2015 3:44 PM

Joe Castro points to stats and potential benchmarks for healthcare marketers to compare against their own paid advertising performance. All data points in the report are from U.S. health systems and hospitals that conducted Google AdWords advertising in 2014. This provides a guide to average spend, overall click-through rates, and more.

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