Index Exchange Integrates With Adobe's Media Optimizer

Index Exchange, the supply-side platform (SSP) formerly known as Casale Media, has announced a partnership with Adobe’s Media Optimizer, an ad management and optimization platform.

Adobe’s Media Optimizer will be integrated into Index Exchange’s offering as a result of the partnership.

Pete Kluge, senior product marketing manage for advertising solutions at Adobe, said in a prepared statement that the partnership will allow marketers to reach Adobe Marketing Cloud audience segments programmatically for the first time, via Index Exchange.

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