In the continuing shift away from the actual duties of, you know, creating advertising, 72andSunny has created a new spicy burger for Carl's Jr. The agency came up with the burger concept, named it
and designed the packaging -- but they also developed the burger's ingredients.
Of the involvement, 72andSunny CCO Glenn Cole said
: “We don’t look at our job as being an ad agency or marketing agency.
We see our job as being an accelerator of business.”
An accelerator of business. Well, it's good to know that an agency now thinks that creating advertising to help sell a product
is now so boring that they would rather create the product as well. Of course, there's nothing really wrong with that. After all, advertising people are creative. So why not help develop creative