BIZ DEV: Nouria Energy Corporation Names CBX As AOR

CBX was tapped by Nouria Energy Corporation, a Worcester, Mass.-based fuel station and c-store operator, to create a unified brand identity and convenience store concept for the company's network of more than 125 locations. Founded in 1989 with a single location in Auburn, Mass., the company has since become one of the largest fuel distributors in New England, supplying more than 125 gas stations operating under the Shell, Gulf and Irving Oil brands in Maine, Massachusetts, New Hampshire and Rhode Island. Currently, Nouria operates 85 sites offering fuel, convenience stores, co-branded and proprietary foodservice. In addition, Nouria operates a nationwide car wash network. CBX will develop a store name and logo, car wash name and logo, store layout, and building exterior and interior design. "We are very excited to team with CBX as we begin this journey," said Tony El-Nemr, Nouria CEO and president. "I'm very confident that CBX's creative and c-store industry expertise make them the ideal partner as we work together toward our ultimate goal of better identifying and meeting the needs of our diverse and ever-changing customers."
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