The April edition of Loaded, on sale now with Noel Gallagher on the front cover, will be the last issue of the monthly magazine. Britain's original mass-market men’s lifestyle magazine was relaunched last year with an attempt to steer away from the focus on soft-pornographic images that had come to define the title in the noughties, in favour of its lifestyle roots. The new-look Loaded had an average circulation of just 30,000, down from highs of 350,000 in 2000.