Around the Net
Mobile Email Conversions Up 70% in Q4 2014: Yesmail
- Marketing Land, Monday, March 30, 2015 5:23 PM
Mobile email conversions rose 70 percent from Q4 2013 to Q4 2014, according to a new report from Yesmail. In addition, the research revealed that mobile revenue accounted for 20 percent of all email-generated revenue. According to the report, almost 40 percent of all email clicks in Q4 2014 were generated by mobile, which reflects a ten percent jump from Q4 2013.
