Ad veteran Mike Geiger has been appointed managing partner, chief digital officer at David & Goliath, the agency confirmed Monday. In this new position, Geiger will report to D&G Founder and Chairman David Angelo and will be responsible for developing digital strategy, creative, integration and content production.
Previously Geiger was president, chief integration officer for the North America region for WPP’s J. Walter Thompson. Earlier, he was chief digital officer at Goodby Silverstein & Partners.
The appointment follows a string of recent promotions, including Colin Jeffery as chief creative officer, Brian Dunbar as president and Seema Miller as chief strategy officer.
Angelo said that Geiger “brings a wealth of top-notch digital and integrated expertise to the table. His entrepreneurial style and big thinking are a perfect fit for our Brave culture as we continue to seek out brands in need of overcoming marketing goliaths.”
Geiger’s appointment is effective in June.