NEW! Intuit Brews Custom Ale For Rhode Island CPAs

by Amy Corr @MediaPostOTL, April 1, 2015

Here's a cute campaign that involves a custom ale for Rhode Island CPAs created by ad agency, RPA. With CPAs knee-deep into tax season, Intuit decided to give Rhode Island CPAs burning the midnight oil a night off to sip a custom CPA IPA (India Pale Ale) beer. It was also an opportunity to showcase ways that QuickBooks Online Accountant can save CPAs time. Intuit partnered with a local microbrewery to brew and bottle the custom beer and put it on tap at happy hours throughout the state. Intuit ran print ads in Rhode Island newspapers to drive CPAs to drink the custom IPA. See the video here.

Next story loading