Robinsons is positioning itself as the “next best thing” to water as its revamps its brand with a GBP10m campaign, new packaging and the launch of seven new flavours in an
effort to get more consumers drinking squash.
The brand is hoping to advance the “mature” squash category with a three-point growth plan, which involves engaging with
families, simplifying the role of the category and driving squash consumption through innovation.
Read the whole story at Marketing Week »