Around the Net
Affluent Consumers Lean Toward Digital Shopping
- Luxury Daily, Friday, April 3, 2015 9:59 AM
Online marketplace Amazon is a threat to many luxury brands with its expanding presence and recent ranking as the top store for affluent consumers, according to Shullman Research Center. Consumers are increasingly turning to mass-market online retailers to shop for the convenience, lower prices and better selection. Competing with retailers that can offer these benefits to consumers is a challenge among luxury labels, but the exclusivity and service options of these brands often win with top consumers looking for the total experience when purchasing a product.
