Toy manufacturer, Spin Master Ltd. named The Variable as its marketing agency of record for its Remote Controlled, Robotics and Activities categories, supporting brands such as AirHogs, Zoomer,
Bunchems and other activity brands. The Variable will lead strategy, creative and integrated planning across all channels, with MediaCom New York handling media planning and buying, and Zeno Group
handling public relations. Creative will debut this summer. "We are bursting-at-the-seams excited to help Spin Master drive growth in the U.S. and globally with strategic and creative platforms that
veer far away from conventional and played-out toy advertising," said David Mullen, director, account management, The Variable. Spin Master is the latest in a stream of five new business wins for The
Variable over the past eight months. The Variable was appointed agency of record for Soffe, Duke University Health System, Interface and Primo. Spin Master Ltd. spent $22.7 million on measured media
in 2013 and $36.8 million in 2014, according to Kantar Media.