Technology is both disrupting and revitalizing retail, according to a new report by Fung Business Intelligence Centre Global Retail & Technology (FBIC). “The marriage
of retail and technology is rapidly changing the retail landscape and providing a plethora of new opportunities for brands, retailers and consumers. Consumer choices that were unimaginable ten years
ago are now at our fingertips," according to “Retail in the New Connected World,” the first in the in a series special reports, called “The Disruptors Series,” to be issued
throughout the year by FBIC. Advances in technology are creating an environment where people are constantly connected online, creating new ways for retailers to interact with their
shoppers, said Deborah Weinswig, executive director-head of global retail & technology, FBIC. The emerging technologies have the potential to disrupt retail, placing new pressures on stores to
produce a seamless, omnichannel (anytime/anywhere) shopping experience for consumers, and providing new business models for retailers, according to Weinswig. Some of the newer
technologies dramatically influencing shopper behavior and experience include smartphone sensors, microelectromechanical systems (MEMs), mobile apps, cloud computing and beacons.Read the whole story at Chain Store Age »
