• Mobile Commerce News, Friday, April 3, 2015 9:59 AM

A new report from comScore, a prominent market research firm, shows that mobile devices are beginning to replace conventional computers when it comes to shopping online. The report suggests that a growing number of consumers are beginning to abandon their personal computers when it comes to e-commerce, showing more favor for smartphones and tablets. The report suggests that 10% of Internet users in the United States now only access the Internet from their mobile devices. According to the report, 13% of the country’s Internet users only access online retail sites and applications using smartphones or tablets. The report also shows that approximately half of the shoppers at the nation’s leading retailers are mobile consumers. These people are purchasing products online with their mobile devices, showing favor for mobile commerce over more conventional forms of online shopping. This may have to do with convenience, as mobile devices are typically more accessible and omnipresent than personal computers.

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