• by Amy Corr  @MediaPostOTL, April 3, 2015

Jabra, a line of wireless sports earbuds, named LeadDog Marketing Group as its Jabra North American marketing agency of record. LeadDog will handle Jabra's domestic sports marketing duties, leading negotiations and establishing partnerships, in addition to developing strategies and activation plans around sports and lifestyle platforms. LeadDog's primary work will be establishing on-site and digital strategy to support Jabra's global position as the official performance partner of The World Triathlon Series. "We're really excited to partner with Jabra and help them continue to thrive in the hot sports audio and wearable technology categories," said Dan Mannix, President and CEO of LeadDog Marketing Group. "They have an incredibly impressive product portfolio, and with our strong background in experiential, fitness and sports marketing, our goal is to help Jabra to become the leading sports audio brand in the North American market."