Toyota Motor’s Scion brand is simplifying car shopping by testing a virtual showroom that leverages mobile chat and video to provide guidance from customer representatives to visitors to
Scion.com. The SaleMove/Autobytel-developed service brings a human element to digital car buying while providing real-time highlights on products, services and features. The program, piloted at more
than 50 Scion dealerships across the United States, points to the importance of providing a seamless shopping experience for vehicle buyers on mobile.
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