Around the Net
Mobile Chat Comes to Toyota Scion Shoppers
- Mobile Marketer, Monday, April 6, 2015 10:34 AM
Toyota Motor’s Scion brand is simplifying car shopping by testing a virtual showroom that leverages mobile chat and video to provide guidance from customer representatives to visitors to
Scion.com. The SaleMove/Autobytel-developed service brings a human element to digital car buying while providing real-time highlights on products, services and features. The program, piloted at more
than 50 Scion dealerships across the United States, points to the importance of providing a seamless shopping experience for vehicle buyers on mobile.
