• Mobile Commerce Daily, Tuesday, April 7, 2015 9:10 AM

Footwear manufacturer and retailer Clarks is putting a new spin on mobile marketing with an interactive storytelling event through messaging application WhatsApp to drum up sales of its Desert Boot. The Desert Boot has been a staple in cultural events throughout history and Clark is leveraging that to bring it into the mobile and digital world. WhatsApp users will live-chat with different characters related to the history of the boot and receive images, videos, music and messages that create a hands-on documentary.

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