• by Steve McClellan  @mp_mcclellan, April 7, 2015

Tim O'Sullivan has been appointed Managing Director for the North America region of Labstore, the retail and shopper marketing network within WPP’s Y&R. Previously, O’Sullivan was VP, Managing Director CPG & Shopper Marketing at Bravo, also part of the Y&R Group. In his new role, he will continue to oversee shopper marketing for the U.S. Hispanic market shop, splitting his time between Y&R headquarters in New York and Miami, where Bravo is based. He will report to both Jon Bird Global Managing Director of Labstore and Eric Hoyt, President and CEO of Bravo. Earlier O’Sullivan worked at P&G for two decades, where he helped to launch dozens of new brands and products in the U.S. and Latin America.