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MLB App Hits 5 Million Downloads

Major League Baseball’s official mobile application, MLB At Bat, reached 5 million downloads before the season’s first pitch was thrown, a record for the eight-year-old platform and pointing to mobile’s ability to enhance the consumption of sports events. The mark, coming before the start of the season-opening game Sunday between the St. Louis Cardinals and the Chicago Cubs at Wrigley Field, followed the setting of a spring training record for daily use of the app, 30 percent higher than the previous mark last year. The downloads record suggests that MLB is on the right track in connecting with younger audiences via mobile given the generally higher age of the average baseball fan compared with other sports. 

Read the whole story at Mobile Marketer »

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