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Pret Trials Evening Service

Pret has started a trial for a fine dining evening concept at its Strand-based shop in London, with the chain selling everything from beers to meatballs and changing its service from 6 pm to 11 pm, in a bid to take night trade from bars and restaurants. The menu -- which has several new items including spicy meatballs, chicken and bacon cobb, as well as salt beef sourdough toasties -- will offer alcohol options to bring in the after-work crowd.

Read the whole story at Marketing Week »

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