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Boris TfL Air Pollution Ad Rapped By ASA

  • The Drum, Wednesday, April 8, 2015 6:38 AM

Transport for London (TfL) has landed in hot water with the Advertising Standards Authority (ASA) after it ruled claims made about reductions in vehicle pollution were misleading. The press ad, which ran in the Evening Standard, from the Mayor of London, received one complaint from not-for-profit organisation Clear Air in London, which queried the claim that the introduction of a Ultra Low Emission Zone (ULEZ) in central London "will encourage the use of newer, cleaner vehicles to reduce vehicle pollution by half."

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