• by Steve McClellan  @mp_mcclellan, April 8, 2015

New York-based independent shop Grok has created a new ad campaign for dietary supplement AZO Bladder Control. The campaign, entitled “How Many Times,” focuses on what many women feel is a very frustrating part of dealing with the frequent and urgent need to go to the bathroom and how it affects their life, both during the day as well as at night. The brand is positioned as a drug free alternative that helps optimize normal bladder activity and bladder strength with a natural blend of pumpkin seed extract and soy germ. The campaign will launch via national television on April 13, 2015.