Bob Greenberg, founder, chairman and CEO, R/GA, will be honored with the Lion of St. Mark at the 2015 Cannes Lions Festival, in recognition of his “devotion and vision that has helped shape the way forward for the industry,” the Cannes Lions organization said Wednesday.
"This is a man that reinvents his agency business model every nine years to ensure that they are in line with technology shifts,” said Festival Chairman Terry Savage. “He’s created ground-breaking visual effects and is behind the Titanium Grand Prix winning Nike+ Fuelband campaigns. It’s an honor to be able to celebrate Bob’s talent and unstoppable drive."
Over the years R/GA, part of Interpublic Group has taken home close to 60 Lions.
Greenberg will collect his award during the Cannes Lions Awards Ceremony on Saturday 27 June. Also during the festival he will be on stage in a seminar with Techstars co-founder and managing partner Dave Cohen.