• Mobile Marketer, Thursday, April 9, 2015 10:27 AM

Budweiser is introducing consumers to its new national competition, the Bud and Burgers Championship, by leveraging a partnership with culinary expert David Chang and inviting users to nominate their favorite burgers by uploading a photo or video onto Budweiser’s mobile-optimized site to showcase why it is best paired with the brand’s beer. The beverage marketer, along with Mr. Chang, will embark on a coast-to-coast tour in a bid to find the best burger to pair with a Budweiser, while giving fans the opportunity to be crowned as the creator of the best combination. The Bud and Burgers Champion will also be a finalist in Esquire Network’s new cooking competition series, tentatively called “United States of Burgers.”

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