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More Than Half Of Social Spend Is Mobile

  • The Drum, Thursday, April 9, 2015 6:36 AM

Advertisers have boosted their digital budgets to reach people online through an increasing array of devices, pushing mobile to account for more than half (56%) of social media spend in 2014 and nearly a quarter (23 per cent) of digital spend, according to the Internet Advertising Bureau's (IAB's) latest Digital Adspend report. Mobile helped push social media ad spend up by 65 per cent in the period, according to the report which was conducted by PricewaterhouseCoopers (PwC).

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