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Dove Challenges Women To Rethink 'Beautiful' In New Short Film
- Marketing, Thursday, April 9, 2015 9:06 AM
Dove, the personal care brand owned by Unilever, has launched a video as part of its global marketing campaign that challenges perceptions of female beauty. The short film, shot in five countries and developed by Ogilvy & Mather Chicago, is designed to inspire women to reconsider their choices about beauty and question how those choices make them feel. Whether through modesty or insecurity, the film revealed how many women chose to walk through an "average" door compared to one labelled "beautiful".
