• Mobile Commerce Daily, Friday, April 10, 2015 10:57 AM

Hair care brand Sexy Hair hopes to tease up sales from Cosmopolitan readers by enabling them to snap a photo of its print ad and purchase hairspray directly from a mobile device, proving that scan-to-shop ads are gaining traction as brands ramp up mcommerce. Readers picking up Cosmopolitan magazine’s May issue, which hits newsstands on April 14, will be able to buy the hair care brand’s Big Sexy Hair Spray and Play hairspray instantly with their smartphones, offering a slew of opportunities for driving impulse purchases. Sexy Hair is the premiere beauty brand to leverage commerce specialist Powa Technologies’ PowaTag platform in a major United States-based magazine.

Read the whole story at Mobile Commerce Daily »