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WPP And Facebook Partner On Data

  • Campaign, Friday, April 10, 2015 7:20 AM

The partnership will make use of data from Facebook as well as GroupM, Kantar and KBM Group, and the Wunderman business. The move will help WPP provide clients create effective campaigns on Facebook, and build audiences. The WPP companies will also work with Facebook to "better measure effectiveness with online and offline sales impact in multiple countries".

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