StackAdapt Taps TripleLift For 'Programmatic Direct' Access To Native

Demand to access native ad inventory via automated means continues to grow. StackAdapt, a demand-side platform (DSP) for native advertising, on Friday announced it has plugged into the TripleLift native ad exchange to gain access to native ad inventory via “programmatic direct.”

“Even though we see the programmatic native advertising ecosystem evolving similar to other ad formats, we also see many advertisers and publishers looking for more transparency and control over where and which content is delivered to users,” stated Ildar Shar, CEO of StackAdapt. “Programmatic direct is a massive trend in video and we are seeing native advertising starting to shape up in that direction too.”

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