LORI SENECAL, Director of Account Management at McCann-Erickson, is slated to replace her husband Bill Grogan in running the agency's worldwide Coke Classic account. In August, McCann promoted
Senecal from EVP, Group Director on Xbox, Labatt and Sprint, to Director of Account Management, replacing Rich O'Leary who moved over to run McCann WorldGroup agency FutureBrand as CEO, North America.
FutureBrand is a corporate-identity agency within McCann's World Group. Senecal is a 10-year McCann veteran and began in the Toronto office as an Account Supervisor.
