• Mobile Commerce News, Monday, April 13, 2015 9:40 AM

Facebook will be integrating WhatsApp into its mobile application for Android devices. WhatsApp is a mobile messaging platform that Facebook acquired for $1 billion in 2014. The social media company has been showing more interest in the mobile space, establishing itself as a leader therein and taking note of the growing popularity of mobile commerce. WhatsApp integration is meant to augment Facebook’s other mobile initiatives, including a plan to launch a new service that will allow users to send money to one another. Mobile commerce and social media are becoming more closely involved. Consumers have long enjoyed shopping online and the advent of mobile devices has made it easier for people to shop from wherever they are. Social media has played a role in influencing consumer purchase decisions and has helped businesses connect with potential customers in a more effective way. As these businesses have become more competent with mobile commerce, new opportunities have been emerging for them, some of which can be seen in the social media space.

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