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Royal Caribbean Appoints TBWA/London

  • Campaign, Monday, April 13, 2015 7:45 AM

Royal Caribbean International, the cruise company, has appointed TBWA\London as its agency of record following a competitive pitch. The shop will work on Royal Caribbean’s overall strategy to support its growth in the UK. It will also handle creative activity, direct and digital marketing in the UK. J Walter Thompson London is the incumbent for the UK arm of Royal Caribbean and did not repitch.

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