REVOLVING DOOR: Sarah Tucker Joins True North Inc. As Client Development Manager

New York-based agency True North Inc. has hired Sarah Tucker as Client Development Manager, a newly created position. She will be based in the firm's San Francisco office working to prospect and bring new clients to True North, with focus on consumer products and services, as well as B2B clients. Tucker comes to True North Inc. from Liiv.com, a subscription service that provides health and wellness content, where she has been Director of Partnerships since November 2012. For three years before that, she was the company's Sr. Manager, Strategic Partnerships. Earlier she held positions with Blizzard Entertainment, Sega of America and Ziff Davis. A pioneer in digital advertising, True North Inc. was established in 1994 by direct marketing veterans.

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