Around the Net
Car Service Tapped to Drive Store Traffic
- Mobile Commerce Press, Tuesday, April 14, 2015 10:30 AM
Uber is continuing to build its presence in the mobile marketplace by allowing consumers to order rides to businesses in their area from the YP local search mobile application, meeting
accelerated demand for integration of mobile functionality and service. Uber’s first integration with a local search site shortens the time between searching for a local business such as a
hardware store or a movie theater and getting there to make a purchase. The partnership points to the power of mobile to generate more in-store traffic for local merchants by bridging the gap between
online research and in-store commerce.
