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Mobile Commerce to Hit $19 Billion in Market, Says Study

As smartphone sales continue their journey north surging by 51% every three months, the mobile commerce (m-comm) market may grow by 55% from its present size of $2 billion to $19 billion by 2019, a study said. According to a study released by market research firm, Zinnov, "right from user research to product anytime and anywhere, smartphones are an emerging point of purchase and to address the demand from upcountry markets and changing consumer shopping pattern, e-commerce companies are increasing their focus on mobile commerce". The survey found over 91% of the consumers had researched a product or service on their phone while online transactions on the smartphone platform rose between 30-50% in the upcountry areas.

Read the whole story at Times of India »

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