• Mobile Commerce Daily, Tuesday, April 14, 2015 10:30 AM

Golf’s PGA Tour is launching a mobile rewards program that lets fans earn points by checking into a tour event, sharing content, selecting favorite players, viewing scorecards or signing up for fantasy golf tournaments that can be redeemed for gift cards to major retailers or a charity donation. Fans can benefit from the SessionM-developed program simply by using a mobile device at home during a tournament or participating in a fantasy tournament. The move points to the advantages of reaching consumers on mobile via an omnichannel program.

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