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A Google Shopping Case Study

  • PPC Hero, Tuesday, April 14, 2015 9:53 AM

There are several ways to structure Google Shopping campaigns, per Matt Umbro. He explains his preferences, generally setting bids at the product group level instead of the individual SKU allowing the data to dictate the products that convert better for the more generic queries. He guides marketers through the process and provides the results. Umbro explains. 

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