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Conservative Manifesto Joins Labour In Calling For Clearer Food Marketing

The Conservative party says it will champion British food brands looking to export into new markets, while taking action on products which contribute to childhood obesity, if re-elected to form the next UK government. Its party manifesto, which was released today yesterday, followed Labour in expressing a desire to improve the quality of food information. However, like its main Westminster rival, the pledges, and their possible impact on marketers, are very much open to interpretation.

Read the whole story at Marketing Week »

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