Artist Romero Britto is suing Apple and artists Craig & Karl, claiming the latter imitates him, and therefore Apple, by using them in its “Start Something New” marketing campaign, is infringing on his trade dress. Apple's official website uses (apparently) Britto-esque work by Craig & Karl to tout painting app Waterlogue. Britto discovered the pair when he was contacted by people, including potential partners, thinking he'd done a deal with Apple.