Around the Net
Google Wants Advertisers to Share Custom Data to Improve Targeting
- Fortune, Wednesday, April 15, 2015 12:06 PM
Google is reportedly asking advertisers to share customer data such as an email address in order to help improve targeting. In doing so, Google will be able to use an email address to understand more about a consumer and in turn allow the advertiser to buy more targeted ads when the consumers searches for the brand or its products online.
