• VentureBeat, Thursday, April 16, 2015 9:50 AM

Today Foursquare raised the curtain on Pinpoint, a new advertising platform that will enable brands to target Foursquare users (and even non-Foursquare users) based on where they’ve been. The platform isn’t limited to Foursquare’s apps, however. Foursquare says it plans to sell ads across a “verified ecosystem of apps, exchanges and publishers” — at the moment, we’re not entirely sure how far that definition reaches, but it’s clear that Foursquare plans to partner with third parties to bolster the location dataset it already has. Here’s what we do know, based on the initiative’s launch site.

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