This year, adults will spend on average 5 hours and 31 minutes per day (5:31), up six minutes from a year ago, according to eMarketer. Digital video increased by 13 minutes to 1:16, while traditional TV sank seven minutes to 4:15.
Digital video has increased fourfold from 2011 when time spent with video across digital devices -- including laptops, PCs, mobile devices, game consoles and OTT services --- was at 21 minutes. That year, traditional TV viewing comprised four hours and 35 minutes (4:35). Total TV/digital video time was 4:56.
The study says share of TV time spent per day, as a percent of all media, is 36.4% in 2015 with digital video comprising 10.9%; eMarketer says ad spending share of TV is at 40.2%; digital video, 4.4%.
Concerning the overall average time spent with U.S. media, the average adult will spend 12 hours and four minutes per day in 2015, up from 11:57 in 2014, and 11:11 in 2011.
The April study looked at adults 18 and older when it comes to time spent with TV and/or digital TV, regardless of multitasking duration of devices.