• by Steve McClellan  @mp_mcclellan, April 16, 2015

WPP media agency MEC has launched a new consultancy called MEC Commerce, part of the shop’s MEC Global Solutions group in London. The new practice will initially serve the Europe, Middle East and Africa region and will be led by Mudit Jaju, a partner at MEC Global Solutions.

Said Jaju: “E-commerce is the next frontier for brands, and the shift that has happened in the last few months is that marketers are realizing that e-commerce is not just a distribution channel. There is so much more to e-commerce than giving consumers a place to enter their credit card details. Our vision is to propel e-commerce beyond the brand website and into the entire web to drive conversions across all digital touch points.”

The agency said MEC Commerce is already delivering projects for clients across a number of markets including UK, Germany, Italy and Poland, where the unit is working Nestle.

Jeff Hyams, Chief Digital Officer for MEC Global Solutions and EMEA, said, “Ecommerce is a natural extension of the work we’ve always done for clients in bringing together disparate elements. Our experience with performance and brand marketing uniquely positions us to deliver ecommerce solutions in a platform agnostic way.” 

Word of the new MEC operation follows closely the disclosure by the agency’s parent company WPP that it has launched a new analytics and tech consultancy called Gain Theory .