Chocolatier Lindt has selected Horizon Media as its media shop after a review, according to sources.
It wasn’t clear whether a contract has been signed yet — Horizon and Lindt reps didn’t return queries about the selection. But sources said that the client had quietly put out word to finalists this week that Horizon had been selected.
Lindt spent an estimated $45 million on ads in 2014, down from $51 million in 2013, according to Kantar.
Horizon has been on a roll in recent weeks, particularly its Los Angeles office. On Friday, Hollywood film and TV studio STX confirmed it has appointed the New York-based independent shop as its media agency. The studio says it expects to spend between $350 and $400 million annually promoting its film slates.
Earlier in the week, Telemundo and NBC Universo confirmed that they were retaining Horizon as media agency of record after a review. STX, Telemundo and NBC Universo are all handled out of the shop’s LA office.
A week earlier, Horizon successfully defended its VTech media assignment after a review. In March, the shop won the $60 million CarMax media assignment.
Cello Partners assisted Lindt with its media agency review.