Around the Net
Footwear Brand Leverages Mobile App
- Mobile Commerce Daily, Monday, April 20, 2015 9:45 AM
Footwear brand Dr. Martens took its #Standforsomething campaign around the United States with indie rock band Drowners, leveraging mobile application Bandsintown to drive sales with meet-and-greets and in-store events. The campaign utilized social media and the music event application Bandsintown to broaden awareness for the tour performances, but most importantly events happening at the Dr. Martens stores, where fans of the band who could not make the shows for various reasons gathered. Sales from these events were increased by the success of each in-store event, all promoted through social media, SMS and push-notifications in the app.
