Commentary

The AICP Has Announced Its 2015 Next Awards Shortlist

The AICP has announced the AICP Show & AICP Next Awards Shortlists. Winners will be revealed during AICP Week in June. Shortlisted pieces and credits may be viewed on the AICP Web site. Chairing the 2015 AICP Show is Kerstin Emhoff, president/co-founder of PRETTYBIRD. Judging Chair is Rob Reilly, global creative chairman of McCann Worldgroup.

On the AICP Show Shortlist, the top five production companies mentioned are: Biscuit Filmworks, with 21; Smuggler and O Positive, with 16; Park Pictures, with 13; and MJZ, with 12 mentions. For agencies, the top five mentions included work from various offices of:  Wieden+Kennedy, with 25; BBDO with 17; R/GA and TBWA\Chiat\Day, with 12 apiece; and SS+K, with 11. On the client side, HBO GO led with 11 mentions, followed by Beats By Dre with nine; General Electric with eight; Nike with seven; and Adidas, Mars Chocolate North America, and Weight Watchers, each with six mentions.

For the AICP Next Awards shortlist, on the production company side, Tool appeared seven times; R/GA five times; Chelsea Pictures, The Kitchen, and Smuggler each appeared three times. For agencies, the top five mentions included work from the various offices of:  Wieden+Kennedy, with 11 appearances; BBDO with 10; Leo Burnett, with six; R/GA and Young & Rubicam, each with five. For clients, the top five includes mentions of: Land Rover, with five; Heineken, with four; and Volvo North America, Jordan Brand and Google, with three each.

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