Bratches -- who is executive vice president/sales and marketing and has been with the company for nearly 30 years -- will leave at the end of 2015. No replacement has been named.
Some key accomplishments include starting up the first live, streaming cable channels online and for mobile devices through WatchESPN platform. Earlier, in 2003, Bratches was instrumental in getting distribution for ESPN HD.
He has been in his current position since 2005, which oversees advertising sales, research, consumer marketing, consumer products and special events areas.
Previously, he held different senior positions leading affiliate sales groups at both ESPN and Walt Disney Company. Bratches joined ESPN in 1988 as an account executive in affiliate marketing.
In recent years, Bratches lead his team in negotiating wide-ranging distribution agreements with a number of TV-media distributors, including into broadband and Internet connectivity.
ESPN President John Skipper stated: "He told me recently he wants to take on new challenges, after achieving so much with us -- an understandable goal given his vision, business savvy and relentlessly positive impact on people.”