BoomAgers, the marketing and advertising agency that focuses on aging consumers, has appointed former Omnicom Group executive Tim Love chairman of its Board of Advisors, effective immediately.
Previously vice chairman of Omnicom Group and CEO of its Asia Pacific, India, Middle East and Africa Regions, Love retired from Omnicom in April 2013.
But he has kept busy in the marketing community, with roles that include serving on the boards of The Advertising Council, the Heart of America Foundation in Washington, D.C., The Institute for Advertising Ethics at the University of Missouri, and the advisory board of the National Underground Railroad Freedom Center in Cincinnati.
A member of the faculty for the Marketing Communications College at the Foreign Service Institute of the Department of State, Love is also a principal in talent development with Sycamore and Company.
Prior to moving to the Omnicom corporate group in 2006, Love was president of global clients at Omnicom agency TBWA Worldwide. Before that, he held global executive positions with DMB&B and Saatchi & Saatchi. During his time at S&S, Love worked closely with BoomAgers’ Founder and CEO Peter Hubbell on a number of global brands, including Procter & Gamble. BoomAgers is currently a Procter & Gamble roster agency.
“As someone who has touched consumers the world over, no one better understands the need for both established and developing brands to have world class marketing programs inspired by deep insight into the values of aging consumers,” Hubbell said of Love.
Love said: “Aging is something no one can avoid and a trend that marketers cannot ignore," adding that he decided to join Hubbell and BoomAgers "because they were among the first to see this and then to set about understanding its ramifications in a rigorous and insightful manner.”
Hubbell founded BoomAgers in 2012.