• by Richard Whitman , Columnist, April 20, 2015

You know it's true. Ad agencies spend an inordinate amount of time positioning themselves in a never-ending effort to separate themselves from the sea of sameness -- which, when you think about it, is really a pointless effort because all agencies do the same thing: Help brands sell stuff. You know it's true.

But what if ad agencies were to define themselves as ice cream flavors? Hey, it's probably better and more informative than all those overly wordy Web sites that at the end of the day all say the same thing: nothing at all.

So two Miami Ad School New York students, Aditya Hariharan and Joshua Namdar, decided to help us all differentiate between agency sameness by, yes, envisioning ad agencies as ice cream flavors by taking into consideration some of the better-known work each agency has done. They put it all up on a Tumblr aptly named Agency Scoops.

So which agencies are what flavors? Ogilvy is Share A Scoop, McCann is Dumb Death by Chocolate, Leo Burnett is GR-R-Reat Lovin', BBDO is an M&M-themed Peanut Caramel Split and Wieden+Kennedy is Just Desserts with a Nike swoop holding a scoop of ice cream.

On the back of each ice cream label are listings of each agency's clients and awards. The effort, of course, is a job-seeking effort for the creators but also a humorous way to help creative students seeking summer internships to get a, ahem, taste of different agencies.