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Spotify Prepares Personalised Adverts

With digital music revenues responsible for nearly half (46%) of music sales globally in 2014, Spotify is readying an improved targeted advertising feature for brands. It could see BBQ brands such as Weber specifically targeting subscribers of Summertime playlists or Coca Cola tailoring its ads to only appear within songs which adhere to its ‘Happiness’ branding – Hello Pharrell! The service will also enable brands to target ads based on age, geography, genre and language

Read the whole story at Marketing Week »

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