John Aylward, former marketing executive at Starbucks, The Gap and Sony Corp., will be the company’s new executive vice president/chief marketing officer.
He will have responsibility for the development of the HSN brand, overseeing all marketing, channel marketing and creative. He will report to Bill Brand, president/chief marketing officer of HSN.In the fourth quarter HSN gained 10% in revenue to $1.12 billion.
Most recently, Aylward was senior vice president/head of marketing, brand engagement and media for DSW, which followed two years as vice president/marketing for Starbucks’ premium tea division Teavana.
Aylward spent seven years, from 2006-2012, at the Gap, where he held positions as director of marketing strategy of Gap North America, then brand director for Gap Europe.
He spent two years at Sony Corp. in London where he was senior manager of marketing communications for Sony Europe.